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Thursday, July 28, 2011

Clean Water is Sexy

Gentlemen- you have to check out this brand new clothing line. Launched last week (!), One Hundred is a new kind of clothing store, one that is attempting to combine their love of fashion with their love of equality. The clothes produced by One Hundred are not only artistically hipster, they meld block colors with eye-catching designs that coyly hint at their social justice inspiration- water. Love it already? So do we.

Now girls, don't worry, they will be launching a line for more feminine taste (including accessories- yay!) but the men's line was the first to be introduced. The kids at One Hundred use only sweatshop-free shirts, water based inks,

So why the name? One Hundred is adopting an unusual business model, where 100% of their profits will be going to their philanthropic branch called charity: water, which funds access and sanitation projects.  they will be posting their quarterly financial statements on their website.


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